Held Products
Lubbock’s First Panhandle-South Fields Fair Happened In 1914.,No Fairs Were Held During World War Two But , From 1921 To The Present, The Fair Found The Community And Region Concerned In Livestock, Culinary, Stitching And Craft Competitions.
Lubbock’s first Panhandle-South Fields Fair occurred in 1914. No fairs were held during World War II from 1921 to the present, the fair found the community and area involved in livestock, culinary, sewing and craft competitions.
Thousands of people attend annually only for these events.
Notwithstanding this, the 1st question Panhandle-South Fields Fair director Herb Higgs hears from family and friends annually is, “What concerts will you have this year?”
No doubt, Lubbock’s fair directors have heard that same question annually since Elvis Presley arrived in 1956.
West Texas supported country and Tejano concerts more than any other at the Fair Park Coliseum for literally decades. But Higgs indicated a major change being instituted during each year’s concert week is importance on diversity.
The support shown for concerts by Boys II Men in 2009 and En Vogue last year are but 2 reasons, he claimed, although Higgs noted that he personally was blown away by the large crowd and vocal support particularly for Boys II Men.
Variety wouldn’t be possible, he observed, without a broader range of music already offered on sundry local rock radio stations.
In addition, Higgs related, “When booking entertainment, you need to appeal to a wide segment of the community. That is performed by making different musical offerings. Different days, different crowds.
“You require the crowd to ‘turn over’ and not just be more of the same, It’s critical that we try to offer something for everyone.”
Concerts at the 2011 Panhandle-South Fields Fair, running from Sept. 23 to Oct. One, will include :
Kevin Fowler, country, Sept. Twenty-three.
The Amarillo local currently tops the Texas music chart. He has 5 studio albums and 3 singles on Billboard’s Hot Country Songs chart.
Grand Funk Railroad, classic rock, Sept. 24.
The Michigan-based rock band filled arenas in the 1970s, after being formed by Mark Farner and Don Brewer, The band clicked with “I’m Your Captain (Nearer to Home) .” Brewer still plays with the band.
Easton Corbon, country, Sept. Twenty-six.
A Florida native with an agribusiness degree from the College of Florida. He signed to Mercury Nashville Records in 2009 and released his first album in 2010. He’s had 2 Number One hits : “A Little more Country Than That” and “Roll With It.”
Los Palaminos, Jesse Turner and Elida Reyna, Sept. 27, Tejano, Tex-Mex, polkas, cumbias, etc . This may be the 1st time all 3 recording acts will perform together. They also will perform individually. Los Palaminos hails from Uvalde. They signed with Sony Discos in 1994 and play polkas, rancheras, boleros, ballads and cumbias. Winners of American Grammy Awards and Latin Grammy Awards. Turner is lead vocalist for the band Siggno. Turner and Reyna both are Latin Grammy and two-time American Grammy winners.
Loverboy, classic rock, Sept. 28.
Canadian rock band led by vocalist Mike Reno and guitar strummer Paul Dean, both of whom are still with the band. Hits include “Turn Me Loose” and “Working for the Weekend.” Performed at the Vancouver Olympics on February. 21, 2010. Inducted into Canadian Music Hall-Of-Fame in 2009.
Hot Chelle Rae, pop-rock, Sept. 29.
Four-person band formed in Nashville in 2005. In 2007, they opened a sold out show for rapper Lil Jon, then gained exposure with a series of shows at South by Southwest in Austin. Signed to Jive Records in 2008. First album “Lovesick Electric” was released in 2009. Famous for platinum hit “Tonight Tonight.”
K-Ci & JoJo, American rhythm ‘n’ blues duo, Sept. Thirty.
North Carolina siblings Cedric “K-Ci” Hailey and Joel “JoJo” Hailey. The pair is a spinoff, as both brothers were members of chart-topping RB group Jodeci. In 2010, K-Ci & JoJo signed exclusive handle RB vocalist Kenneth “Babyface” Edmonds’ new label Soda Pop Records, distributed thru Capitol.
Pennsylvania-based rock and roll band released first album in 2009 and has carved name for itself for near-nonstop touring, performing as many as two hundred and fifty shows each year. Sibling band members Arejay Hale (drums) and Lzzy Hale (guitar) were writing and performing in 1997 when they were 10 and thirteen respectively.
The Panhandle-South Fields Fair, by the way, never left the concert business.
It just appeared that way when, under Higgs’ leadership, the fair entered into ticket dispersal and advertising agreements with local radio stations.
This warranted that each concert at the Fair Park Coliseum during fair week would be offered free to the general public. It permitted “sponsoring” or “presenting” radio stations to dictate how all of the tickets would be given away.
The final analysis is the fair still pays most or all of the incomes of bands performing at the Fair Park Coliseum.
Higgs explained the fair’s reasoning : “We have eliminated the concert tickets. But those that receive free concert tickets still must pay admission and parking charges when attending the fair.
“We feel that, by offering free concerts, it also gives us a chance to show patrons all of the other free shows and activities on the grounds. And if they like the activities at the fair, they might also want to eat at one of the booths run by a town nonprofit.”
Dependent on whether they make a monetary commitment, local radio stations who become concert partners with the fair are elected either “sponsors” or “presenters.”
Higgs suggested that only 2 radio stations have worked as concert “sponsors” annually that the system has been in place : Tejano station KXTQ Radio (Magic 93, 93.7 FM), and country station KLLL Radio (K-Triple-L, 96.3 FM).
Each pays a portion of the incomes of certain bands.
Eddie Moreno, KXTQ-FM programme director, related, “Magic 93.7 has been a real fair show sponsor for about thirteen years. One of the good things about sponsoring our own show at the fair is it permits us to have total control over who the performer will be. Having this control gives us the liberty to feature artists that truly represent what our station and Tejano music is all about. This is critical to us.”
Jay Richardson, KLLL vice chairman and market executive, pointed out that, “Because of the reply to, and the turnout at, the KLLL shows every year, Herb allowed us to do the second show this year.”
Other radio stations continue to help the fair by offering significant advertising for shows, but provide no cash. Higgs claimed these are concert “presenters.”
All radio stations partnering with the fair use their own advertisers as locations where free tickets can be given away.
Concert sponsors are able to give away all of the tickets for their shows. Concert presenters are given 80 p.c of the tickets to give away. The leftover 1,000 tickets are given away thru the fair office,writes tagza.com.
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